Is Your Brand Prepared for a #MeToo Moment?
What happens if #MeToo becomes #YouToo? It’s been more than a year since allegations against Hollywood mogul Harvey Weinstein drove women around the world to speak out against sexual abuse and harassment — creating the viral movement #MeToo. And all evidence indicates this movement is here to stay. The headlines are full of large companies losing millions over #MeToo claims. Guess apparel company lost $250 million in market value in a single day following a charge against its