Our Services

PUBLIC RELATIONS

The CMC team creates and implements public relations campaigns that spark conversation, earn trust, and deliver results. We go beyond traditional press releases to develop integrated campaigns that blend media relations, storytelling, digital strategy, and thought leadership. We recommend the tactics that fit a company’s business goals and culture, each recommendation designed to inspire action, influence opinion and build lasting trust. Our deep experience in the media industry is invaluable in cultivating strong relationships with journalists and understanding how to best position our clients as credible, trustworthy, and relevant. We work to secure meaningful coverage, while also leveraging owned and social media to amplify messages directly to a company’s target audiences. The CMC team has helped companies skillfully navigate delicate matters involving private, public, and governmental entities. We have unparalleled experience in reputation building and rapid response for organizations, and are adept at managing public scrutiny during critical times. CMC strives to be both a strategic advisor and a hands-on partner for all public relations needs.

MEDIA RELATIONS

For media relations, CMC uses an "ALWAYS ON" approach, crafting innovative storytelling angles that raise the potential of a continuous flow of media coverage and sustained buzz. Our approach encompasses both reactive and proactive efforts, using established PR techniques to maintain a consistent news presence and create impactful exposure. Three factors come into play as any business works to enhance its media reach and relations: - Media experience and credibility - Responsiveness to media requests - Preparation such as research, media training, talking points, holding statements and crisis planning An organization that anticipates and prepares for problems that might surface in the media is far more successful in managing its reputation. By leveraging our experience with journalists, media outlets and building relationships, CMC works on our client’s behalf to get messages and key initiatives in front of the right audiences. Through targeted media outreach, media materials, spokesperson media training and more, CMC works to enhance the visibility and reputation of its clients. A key step in enhancing media relationships is to evaluate the media’s current perception of a business and to analyze opportunities and vulnerabilities in those perceptions. We apply daily diligence to media management, including identifying opportunities, monitoring media coverage, and responding as necessary and appropriate.

CONTENT CREATION

Powerful, purposeful content can serve a host of tactical needs. At CMC, we create strategic content that connects, informs, and persuades — shaping and managing the perception of a brand for various audiences. Working with our client, we identify and produce content that resonates with target audiences and reinforces the organization’s key messages. This content be put to multiple uses, such as material for: • Storytelling • Social Media • Event Campaigns • Community Engagement • Newsletters • Video How can your company use Storytelling? Here are two examples of putting Storytelling to use: Highlight Expertise The expertise imbedded in your company is a key component of persuasive content. Showcasing executive expertise through content is a powerful tool that can positively impact your company's reputation and competitiveness. It positions your team as thought leaders in the industry. Bring Issues to Life Personal stories bring a level of emotion and authenticity to content that simply can’t be captured any other way. A real person’s experiences can make an issue come to life in a way that numbers and opinions simply can't.

BRAND ELEVATION

CMC develops foundational brand marketing and public relations tools to support company goals. By understanding and defining a brand, we develop creative communication strategies that resonate with audiences and increase engagement. As business objectives change, it's essential to stay current and evolve, ensuring a brand maintains its place as a leader. With our professional approach, we guide businesses through this process and help them achieve their goals.

PUBLIC AFFAIRS

CMC has extensive experience developing and executing communication campaigns to support the government affairs priorities of our clients, which include companies, associations, organizations, law firms and lobbyists. Our team develops strategic messaging content, crafts compelling narratives, and leverages media relations to drive change. We’ve written timely guest editorials, media statements and grassroots emails that spread the word for a call to action. CMC has crafted speeches delivered from the well by legislators, and implemented digital campaigns that drive petition signatures and individual letters to state leaders. And we designed and wrote a book of stories about Georgians that was part of a legislative initiative described as one of the best lobbying efforts of the year. Just as important are our skills at keeping stakeholders, association members, and funders informed of milestones and achievements.

CRISIS COMMUNICATIONS

CMC’s expertise in crisis communications stems from years of experience working with numerous organizations facing difficult challenges. We understand that when a crisis hits, timely and effective communication is crucial to maintain public trust and mitigate potential damage. Many of the crises lurking over the horizon can be anticipated and prepared for. With planning, our clients are ready to respond effectively to the people who matter to their organization. Essential stakeholders want to know immediately what’s happening, and why. Our team helps direct the narrative. We develop comprehensive crisis communication strategies tailored to specific potential crises identified in collaboration with leaders of the business. We develop a crisis toolkit ready to adapt to any crisis situation that includes holding statements, internal communication plan, media relations plan, talking points, and more. In a crisis situation, our team of skilled professionals monitors the situation, adapts messaging, and leverages appropriate communication channels to ensure the right information reaches the right audiences. With CMC's strategic guidance, any business can navigate crises confidently.

TESTIMONIAL

“Georgia’s screen entertainment industry is both high-profile and high-stakes, and it’s essential that our communications rise to meet that standard. Cindy Miller Communications (CMC) has been an invaluable partner in shaping and amplifying GSEC’s voice. From spearheading the communications strategy around the release of a major economic impact study to producing compelling content that positions Georgia as a top-tier production destination, CMC has brought strategic insight, sharp messaging, and expert media execution to every project.

Their work has consistently elevated how we tell our story — to both industry leaders and state policymakers — and has been instrumental in supporting GSEC’s efforts to ensure Georgia remains a leader in film, television, and streaming production."

Kelsey Moore, Executive Director, Georgia Screen Entertainment Coalition (GSEC)