CMC Blog

For organizations with a stake in state policy, now is the moment to prepare. The groundwork you lay today will shape how your messages land once the legislative session begins.

Even the best companies are vulnerable to a crisis. While you can’t predict when it will hit — or the level of devastation to your brand — you can create a communications plan that will mitigate damage.

It starts with a Proactive Media Outreach plan — the process of securing earned media coverage that supports your business goals.

Timely communication can help address issues in real time Is the library open? Can I renew my driver’s license? Are vendor deliveries...

Ask CEOs what they want for their business, the answers usually come out in numbers: X percent increase in sales Y percent reduction in...

It’s easy to think about a cybersecurity breach as something that threatens other companies, particularly large companies. That’s a...

This week, all eyes are on the Tax Incentive Review Committee. Charged with reviewing Georgia’s numerous tax credits, the legislative...

There’s a powerful new industry driving into Georgia: Clean Technology. In the last five years billions of dollars have been invested in...

Socially, the COVID-19 pandemic continues to bring physical suffering and grief along with economic hardships. Linguistically, it brought...

Rocked by the explosive allegations revealed in Oprah Winfrey’s emotional interview with Prince Harry and Meghan Markle, the Royal Family...

A year ago — even as much as we work in crisis communications — we couldn’t imagine what the next year would bring. It was March 5, 2020,...

Best-case scenario is that worst-case scenarios never come to pass. But if they do, you’ll want to be prepared. Your CEO is stuck in a...

What happens if #MeToo becomes #YouToo? It’s been more than a year since allegations against Hollywood mogul Harvey Weinstein drove women...

As news about the shooting at Marjory Stoneman Douglas High School spread through the Parkland, FL, community and far beyond, a crisis of...

An acceptable time has passed to avoid spoilers on social media, right? So here’s the stunner: It was the Crock-Pot. The millions of us...

A selfie. A coworker’s child. Unmonitored comments. Escalating media coverage. So goes a chain of events at an Atlanta marketing firm...

If you had any doubt about the influence of Millennials, consider the recent news from upscale grocery chain Whole Foods: The market...