Jay Croft, CMC’s senior writer, has crossed the country telling stories. His time as a journalist took him from Alaska to South Florida, covering everything from city government and county court systems to high-profile crime cases like JonBenét Ramsey, the young beauty queen killed in her Boulder, CO, home. He once wrote about a polar bear that (literally) ate an Eskimo.

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Today, Jay combines his journalism and business skills to help CMC clients put storytelling to work for them. His creations can unravel complex issues, bring personalities to life and put a human face on corporate messaging. His CMC contributions include stories about Georgians working in the film industry, ghost-writing for physicians nudging the community toward better health, and profiling corporate legends to provide a glimpse behind the scenes of a global company.

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He’s an award-winning, purpose-driven writer who can tell a wonderful story. He followed his 20-year journalism career with a decade working in the communications departments for some of Atlanta’s blue-chip companies.

Jay loves a good book — what writer doesn’t? He’s gets inspiration from the gym, the movies, and he loves to travel. His creativity is fueled by a life well-lived.