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Content is a powerful strategic tool
Powerful, purposeful content can serve a host of strategic needs.
It can:
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Connect
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Inform
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Instruct
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Persuade
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Initiate
Most importantly, it can solve — and prevent — problems.
We Get Results
How we helped communicate the real-life impact of a state initiative
An industry trade group was concerned that a new government initiative, embraced by many for its economic impact yet criticized by others as an unnecessary tax break, would unfairly be labeled as a program that benefitted only corporate elites. It was critical to the success of the infrastructure blossoming in Georgia for government decision makers to understand the economic impact on Georgians across the state.
The Challenge
The Challenge
More than 100 stories were posted on an industry blog; shared on Facebook, Instagram and Twitter; and many were also pitched to traditional media. A collection of the stories was published in a hardcover book that was distributed to state lawmakers and other influencers.
The Outcome
The Outcome
CMC created a digital media campaign centered on short stories about Georgians and Georgia small businesses reaping the benefits of the government initiative. People across the state were interviewed about the impact the government initiative had on their personal and business success.
The Strategy
The Strategy
How we helped ...
“CMC steps up and delivers.”
“When we asked around for a recommendation, we were told ‘Call Cindy Miller Communications. That’s the best team.’ We did. And they are. Whether we need rapid-response help on a dicey political issue or storytelling with a purpose, CMC steps up and delivers.”
– Kris Bagwell, Executive Vice President,
EUE/Screen Gems Studios
Resources
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