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Aligning communication
with business objectives
Like every other aspect of your business, your communication needs a strategy in order to support business objectives and strengthen your company. Start with a strong, strategic foundation for communication and you’ll have a blueprint to guide the myriad of communication produced by your company.
We Get Results
How we helped a closing rural hospital with
strategic communication
A major healthcare system was about to purchase a rural hospital that had served its community for decades. With the sale would come the closure of the hospital as services were transferred to the healthcare system’s nearby hospital. Not only was the community going to lose its hospital, hundreds of employees would lose their jobs.
CMC was hired by the hospital’s legal team to help communicate to employees, coordinate communications with the purchasing hospital’s leadership, and manage the inevitable hometown and regional media coverage the situation would draw.
The Challenge
The Challenge
CMC was involved from the first employee meeting until the day the hospital closed four months later. Key to the success of the project was preparation and coordination between multiple teams and interests. Working with hospital leadership and the legal team, we anticipated questions employees would ask and searched out the answers. We coordinated with leadership from all parties on messaging, timelines and public statements. We managed media requests and responses, and helped with the numerous tasks associated with a hospital closure ranging from shutting down websites and social media to storing hospital records.
The Strategy
The Strategy
The team at the rural hospital was prepared for multiple scenarios, armed with talking points, press releases and media statements as needed. Through careful planning before the announcement and nimble adjustments during the community’s reaction, the hospital’s leadership had the expert help it needed, when it needed it.
The Outcome
The Outcome
How we helped ...
“CMC steps up and delivers.”
“There are not many companies versatile enough to help assess the attitudes of your employees or draft a crisis response plan. Cindy Miller Communications is one of those companies. I can’t tell you how many times a situation has come up, and one of my first thoughts was, 'I wonder if CMC can help.' I don’t wonder anymore. I just call.”
– Cynthia Reichard, Executive Vice President, Arylessence, Inc.
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